We have the technology … We can make him better than he was. You may recognize that as the intro to The Six Million Dollar Man. But it could just as easily be about pharma sales reps. I've written before about how AI can make sales reps more productive. AI used across sales force functions from targeting to messaging to automating admin tasks will create stronger engagement, cut costs and help reps exceed their sales quotas.

In the future, you'll have personal relationships with the brands that surround you. What does that mean exactly? It means the massive shift from outbound marketing to highly personalized inbound marketing will reach its logical conclusion: brands will become personalities (think of the endearing droids in Star Wars), who can consolidate all of the objectives of content marketing into a simple 1:1 interaction between the customer and the brand. George Wiedemann of UMarketing.com, in his keynote address at the Integrated Marketing Virtual conference, provided a vivid picture of this 1:1 relationship. A user, when car shopping, can type in the make and model of a desired car and the mile radius around where the user lives.

Using airdrops to deliver relief to disaster zones may sound like a simple solution, but these missions have proved to be inaccurate, wasteful and expensive. With that in mind, ex-British Army veteran Nigel Gifford is developing a drone with edible wings that is capable of carrying 100-pounds of vacuum-packed food and medical supplies. Although in early stages, the'Pouncer' would be released from a plane or catapult and dropped within a 25 mile radius of the target. Nigel Gifford is developing a drone with edible wings that is capable of carrying 100-pounds of vacuum-packed food and medical supplies. Although in early stages, the'Pouncer' would be released from a plane or catapult and dropped within a 25 mile radius of the target Pouncer is the brain child of engineer and ex-British Army veteran Nigel Gifford.